Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5391BC
RGB
83, 145, 188
HSL
205, 44%, 53%
HSB
205, 56%, 74%
CMYK
56, 23, 0, 26
LAB
57, -11, -29
LCH
57, 31, 249
OKLCH
0.63, 0.09, 241
XYZ
23, 26, 51
LUV
57, -27, -42
HWB
205, 33%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.