Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5392AF
RGB
83, 146, 175
HSL
199, 37%, 51%
HSB
199, 53%, 69%
CMYK
53, 17, 0, 31
LAB
57, -15, -22
LCH
57, 26, 236
OKLCH
0.63, 0.08, 230
XYZ
22, 25, 44
LUV
57, -28, -31
HWB
199, 33%, 31%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.