Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5394CA
RGB
83, 148, 202
HSL
207, 53%, 56%
HSB
207, 59%, 79%
CMYK
59, 27, 0, 21
LAB
59, -9, -35
LCH
59, 36, 255
OKLCH
0.65, 0.11, 245
XYZ
25, 27, 60
LUV
59, -28, -52
HWB
207, 33%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.