Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5398CB
RGB
83, 152, 203
HSL
206, 54%, 56%
HSB
206, 59%, 80%
CMYK
59, 25, 0, 20
LAB
60, -11, -33
LCH
60, 35, 252
OKLCH
0.66, 0.10, 243
XYZ
26, 29, 61
LUV
60, -29, -50
HWB
206, 33%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.