Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
539EFD
RGB
83, 158, 253
HSL
214, 98%, 66%
HSB
214, 67%, 99%
CMYK
67, 38, 0, 1
LAB
64, -1, -55
LCH
64, 55, 269
OKLCH
0.70, 0.16, 255
XYZ
34, 33, 98
LUV
64, -30, -87
HWB
214, 33%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.