Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
539FFB
RGB
83, 159, 251
HSL
213, 95%, 65%
HSB
213, 67%, 98%
CMYK
67, 37, 0, 2
LAB
64, -2, -54
LCH
64, 54, 268
OKLCH
0.70, 0.16, 255
XYZ
33, 34, 96
LUV
64, -30, -85
HWB
213, 33%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.