Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
53A3E3
RGB
83, 163, 227
HSL
207, 72%, 61%
HSB
207, 63%, 89%
CMYK
63, 28, 0, 11
LAB
64, -10, -40
LCH
64, 42, 255
OKLCH
0.69, 0.12, 245
XYZ
31, 34, 78
LUV
64, -32, -62
HWB
207, 33%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.