Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
53A3EA
RGB
83, 163, 234
HSL
208, 78%, 62%
HSB
208, 65%, 92%
CMYK
65, 30, 0, 8
LAB
64, -9, -44
LCH
64, 45, 259
OKLCH
0.70, 0.13, 248
XYZ
32, 34, 83
LUV
64, -32, -68
HWB
208, 33%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.