Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
53A8CE
RGB
83, 168, 206
HSL
199, 56%, 57%
HSB
199, 60%, 81%
CMYK
60, 18, 0, 19
LAB
65, -18, -28
LCH
65, 33, 237
OKLCH
0.69, 0.10, 230
XYZ
29, 34, 63
LUV
65, -35, -40
HWB
199, 33%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.