Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
53A8DF
RGB
83, 168, 223
HSL
204, 69%, 60%
HSB
204, 63%, 87%
CMYK
63, 25, 0, 13
LAB
65, -14, -36
LCH
65, 39, 249
OKLCH
0.70, 0.12, 240
XYZ
31, 35, 75
LUV
65, -34, -55
HWB
204, 33%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.