Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
53ADD8
RGB
83, 173, 216
HSL
199, 63%, 59%
HSB
199, 62%, 85%
CMYK
62, 20, 0, 15
LAB
67, -18, -30
LCH
67, 35, 239
OKLCH
0.71, 0.11, 232
XYZ
31, 37, 70
LUV
67, -36, -45
HWB
199, 33%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.