Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
53B4FC
RGB
83, 180, 252
HSL
206, 97%, 66%
HSB
206, 67%, 99%
CMYK
67, 29, 0, 1
LAB
70, -12, -45
LCH
70, 47, 254
OKLCH
0.74, 0.14, 244
XYZ
37, 42, 98
LUV
70, -37, -70
HWB
206, 33%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.