Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
53BBEC
RGB
83, 187, 236
HSL
199, 80%, 63%
HSB
199, 65%, 93%
CMYK
65, 21, 0, 7
LAB
71, -20, -34
LCH
71, 39, 240
OKLCH
0.75, 0.12, 232
XYZ
36, 43, 86
LUV
71, -40, -51
HWB
199, 33%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.