Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
53BCE7
RGB
83, 188, 231
HSL
197, 76%, 62%
HSB
197, 64%, 91%
CMYK
64, 19, 0, 9
LAB
71, -22, -31
LCH
71, 38, 235
OKLCH
0.75, 0.11, 228
XYZ
36, 44, 82
LUV
71, -41, -46
HWB
197, 33%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.