Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
540A47
RGB
84, 10, 71
HSL
311, 79%, 18%
HSB
311, 88%, 33%
CMYK
0, 88, 15, 67
LAB
18, 37, -18
LCH
18, 41, 335
OKLCH
0.31, 0.12, 337
XYZ
5, 3, 6
LUV
18, 28, -23
HWB
311, 4%, 67%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.