Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
541302
RGB
84, 19, 2
HSL
12, 95%, 17%
HSB
12, 98%, 33%
CMYK
0, 77, 98, 67
LAB
18, 30, 26
LCH
18, 40, 41
OKLCH
0.30, 0.10, 36
XYZ
4, 2, 0
LUV
18, 44, 14
HWB
12, 1%, 67%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.