Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
541307
RGB
84, 19, 7
HSL
9, 85%, 18%
HSB
9, 92%, 33%
CMYK
0, 77, 92, 67
LAB
18, 30, 24
LCH
18, 38, 39
OKLCH
0.30, 0.10, 33
XYZ
4, 2, 0
LUV
18, 43, 12
HWB
9, 3%, 67%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.