Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
541809
RGB
84, 24, 9
HSL
12, 81%, 18%
HSB
12, 89%, 33%
CMYK
0, 71, 89, 67
LAB
19, 28, 24
LCH
19, 37, 41
OKLCH
0.30, 0.09, 35
XYZ
4, 3, 1
LUV
19, 41, 13
HWB
12, 4%, 67%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.