Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
541A02
RGB
84, 26, 2
HSL
18, 95%, 17%
HSB
18, 98%, 33%
CMYK
0, 69, 98, 67
LAB
19, 27, 27
LCH
19, 38, 46
OKLCH
0.31, 0.09, 40
XYZ
4, 3, 0
LUV
19, 40, 15
HWB
18, 1%, 67%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.