Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
54708E
RGB
84, 112, 142
HSL
211, 26%, 44%
HSB
211, 41%, 56%
CMYK
41, 21, 0, 44
LAB
46, -4, -20
LCH
46, 20, 258
OKLCH
0.54, 0.06, 251
XYZ
14, 15, 28
LUV
46, -14, -28
HWB
211, 33%, 44%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.