Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
547481
RGB
84, 116, 129
HSL
197, 21%, 42%
HSB
197, 35%, 51%
CMYK
35, 10, 0, 49
LAB
47, -9, -11
LCH
47, 14, 230
OKLCH
0.54, 0.04, 225
XYZ
14, 16, 23
LUV
47, -16, -14
HWB
197, 33%, 49%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.