Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
547682
RGB
84, 118, 130
HSL
196, 21%, 42%
HSB
196, 35%, 51%
CMYK
35, 9, 0, 49
LAB
47, -10, -11
LCH
47, 15, 226
OKLCH
0.54, 0.04, 222
XYZ
14, 16, 24
LUV
47, -17, -13
HWB
196, 33%, 49%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.