Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5478AE
RGB
84, 120, 174
HSL
216, 36%, 51%
HSB
216, 52%, 68%
CMYK
52, 31, 0, 32
LAB
49, -1, -33
LCH
49, 33, 268
OKLCH
0.57, 0.09, 258
XYZ
18, 18, 43
LUV
49, -17, -49
HWB
216, 33%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.