Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
547F8A
RGB
84, 127, 138
HSL
192, 24%, 44%
HSB
192, 39%, 54%
CMYK
39, 8, 0, 46
LAB
50, -13, -11
LCH
50, 17, 220
OKLCH
0.57, 0.05, 216
XYZ
16, 19, 27
LUV
50, -20, -13
HWB
192, 33%, 46%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.