Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
548299
RGB
84, 130, 153
HSL
200, 29%, 46%
HSB
200, 45%, 60%
CMYK
45, 15, 0, 40
LAB
52, -11, -18
LCH
52, 21, 237
OKLCH
0.58, 0.06, 231
XYZ
17, 20, 33
LUV
52, -21, -24
HWB
200, 33%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.