Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5482B4
RGB
84, 130, 180
HSL
211, 39%, 52%
HSB
211, 53%, 71%
CMYK
53, 28, 0, 29
LAB
53, -5, -32
LCH
53, 32, 261
OKLCH
0.59, 0.09, 252
XYZ
20, 21, 46
LUV
53, -21, -47
HWB
211, 33%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.