Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
54839B
RGB
84, 131, 155
HSL
200, 30%, 47%
HSB
200, 46%, 61%
CMYK
46, 15, 0, 39
LAB
52, -12, -18
LCH
52, 22, 238
OKLCH
0.59, 0.06, 232
XYZ
18, 20, 34
LUV
52, -22, -25
HWB
200, 33%, 39%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.