Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
548A9A
RGB
84, 138, 154
HSL
194, 29%, 47%
HSB
194, 45%, 60%
CMYK
45, 10, 0, 40
LAB
54, -15, -15
LCH
54, 21, 223
OKLCH
0.60, 0.06, 219
XYZ
19, 22, 34
LUV
54, -25, -19
HWB
194, 33%, 40%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.