Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
548A9D
RGB
84, 138, 157
HSL
196, 30%, 47%
HSB
196, 46%, 62%
CMYK
46, 12, 0, 38
LAB
54, -15, -16
LCH
54, 22, 228
OKLCH
0.60, 0.06, 223
XYZ
19, 22, 35
LUV
54, -25, -21
HWB
196, 33%, 38%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.