Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
548AB7
RGB
84, 138, 183
HSL
207, 41%, 52%
HSB
207, 54%, 72%
CMYK
54, 25, 0, 28
LAB
55, -9, -30
LCH
55, 31, 254
OKLCH
0.61, 0.09, 245
XYZ
21, 23, 48
LUV
55, -24, -43
HWB
207, 33%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.