Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
548AC5
RGB
84, 138, 197
HSL
211, 49%, 55%
HSB
211, 57%, 77%
CMYK
57, 30, 0, 23
LAB
56, -5, -37
LCH
56, 37, 262
OKLCH
0.62, 0.11, 252
XYZ
23, 24, 56
LUV
56, -24, -55
HWB
211, 33%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.