Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
548AC8
RGB
84, 138, 200
HSL
212, 51%, 56%
HSB
212, 58%, 78%
CMYK
58, 31, 0, 22
LAB
56, -4, -38
LCH
56, 38, 264
OKLCH
0.62, 0.11, 253
XYZ
23, 24, 58
LUV
56, -24, -58
HWB
212, 33%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.