Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
548ACC
RGB
84, 138, 204
HSL
213, 54%, 56%
HSB
213, 59%, 80%
CMYK
59, 32, 0, 20
LAB
56, -3, -40
LCH
56, 40, 265
OKLCH
0.63, 0.12, 254
XYZ
24, 24, 61
LUV
56, -24, -61
HWB
213, 33%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.