Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
548D9C
RGB
84, 141, 156
HSL
193, 30%, 47%
HSB
193, 46%, 61%
CMYK
46, 10, 0, 39
LAB
55, -16, -14
LCH
55, 22, 221
OKLCH
0.61, 0.06, 217
XYZ
19, 23, 35
LUV
55, -26, -18
HWB
193, 33%, 39%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.