Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
548DA4
RGB
84, 141, 164
HSL
197, 32%, 49%
HSB
197, 49%, 64%
CMYK
49, 14, 0, 36
LAB
55, -15, -18
LCH
55, 23, 232
OKLCH
0.61, 0.07, 226
XYZ
20, 24, 39
LUV
55, -26, -25
HWB
197, 33%, 36%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.