Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
548DCB
RGB
84, 141, 203
HSL
211, 53%, 56%
HSB
211, 59%, 80%
CMYK
59, 31, 0, 20
LAB
57, -5, -38
LCH
57, 39, 262
OKLCH
0.63, 0.11, 252
XYZ
24, 25, 60
LUV
57, -25, -58
HWB
211, 33%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.