Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
548E9E
RGB
84, 142, 158
HSL
193, 31%, 47%
HSB
193, 47%, 62%
CMYK
47, 10, 0, 38
LAB
56, -16, -15
LCH
56, 22, 222
OKLCH
0.61, 0.07, 217
XYZ
19, 24, 36
LUV
56, -26, -19
HWB
193, 33%, 38%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.