Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
548EB6
RGB
84, 142, 182
HSL
204, 40%, 52%
HSB
204, 54%, 71%
CMYK
54, 22, 0, 29
LAB
56, -11, -27
LCH
56, 29, 248
OKLCH
0.62, 0.09, 240
XYZ
22, 25, 48
LUV
56, -26, -39
HWB
204, 33%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.