Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
548EC6
RGB
84, 142, 198
HSL
209, 50%, 55%
HSB
209, 58%, 78%
CMYK
58, 28, 0, 22
LAB
57, -7, -35
LCH
57, 36, 259
OKLCH
0.63, 0.10, 249
XYZ
24, 25, 57
LUV
57, -25, -53
HWB
209, 33%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.