Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
548FB8
RGB
84, 143, 184
HSL
205, 41%, 53%
HSB
205, 54%, 72%
CMYK
54, 22, 0, 28
LAB
57, -11, -28
LCH
57, 30, 249
OKLCH
0.63, 0.09, 240
XYZ
22, 25, 49
LUV
57, -26, -40
HWB
205, 33%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.