Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
548FF1
RGB
84, 143, 241
HSL
217, 85%, 64%
HSB
217, 65%, 95%
CMYK
65, 41, 0, 5
LAB
59, 4, -56
LCH
59, 56, 274
OKLCH
0.66, 0.16, 260
XYZ
29, 28, 87
LUV
59, -25, -88
HWB
217, 33%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.