Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5490AD
RGB
84, 144, 173
HSL
200, 35%, 50%
HSB
200, 51%, 68%
CMYK
51, 17, 0, 32
LAB
57, -14, -22
LCH
57, 26, 237
OKLCH
0.62, 0.08, 231
XYZ
21, 25, 43
LUV
57, -27, -30
HWB
200, 33%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.