Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5490B0
RGB
84, 144, 176
HSL
201, 37%, 51%
HSB
201, 52%, 69%
CMYK
52, 18, 0, 31
LAB
57, -13, -23
LCH
57, 27, 240
OKLCH
0.63, 0.08, 233
XYZ
21, 25, 45
LUV
57, -26, -33
HWB
201, 33%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.