Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5491CE
RGB
84, 145, 206
HSL
210, 55%, 57%
HSB
210, 59%, 81%
CMYK
59, 30, 0, 19
LAB
58, -6, -38
LCH
58, 39, 260
OKLCH
0.64, 0.11, 250
XYZ
25, 27, 62
LUV
58, -26, -58
HWB
210, 33%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.