Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5495FA
RGB
84, 149, 250
HSL
217, 94%, 65%
HSB
217, 66%, 98%
CMYK
66, 40, 0, 2
LAB
61, 3, -58
LCH
61, 58, 273
OKLCH
0.67, 0.16, 259
XYZ
32, 30, 95
LUV
61, -26, -91
HWB
217, 33%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.