Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5499DF
RGB
84, 153, 223
HSL
210, 68%, 60%
HSB
210, 62%, 87%
CMYK
62, 31, 0, 13
LAB
61, -6, -43
LCH
61, 43, 262
OKLCH
0.67, 0.13, 251
XYZ
28, 30, 74
LUV
61, -28, -66
HWB
210, 33%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.