Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
549AC8
RGB
84, 154, 200
HSL
204, 51%, 56%
HSB
204, 58%, 78%
CMYK
58, 23, 0, 22
LAB
60, -13, -31
LCH
60, 33, 248
OKLCH
0.66, 0.10, 239
XYZ
26, 29, 59
LUV
60, -30, -46
HWB
204, 33%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.