Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
549ADD
RGB
84, 154, 221
HSL
209, 67%, 60%
HSB
209, 62%, 87%
CMYK
62, 30, 0, 13
LAB
61, -7, -41
LCH
61, 42, 260
OKLCH
0.67, 0.12, 249
XYZ
28, 30, 73
LUV
61, -29, -63
HWB
209, 33%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.