Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
549BBD
RGB
84, 155, 189
HSL
199, 44%, 54%
HSB
199, 56%, 74%
CMYK
56, 18, 0, 26
LAB
60, -16, -25
LCH
60, 29, 238
OKLCH
0.66, 0.09, 231
XYZ
25, 29, 52
LUV
60, -30, -36
HWB
199, 33%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.