Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
549BE6
RGB
84, 155, 230
HSL
211, 74%, 62%
HSB
211, 63%, 90%
CMYK
63, 33, 0, 10
LAB
62, -5, -45
LCH
62, 46, 263
OKLCH
0.68, 0.13, 252
XYZ
30, 31, 79
LUV
62, -29, -70
HWB
211, 33%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.